Jack Daniel’s Launches Tennessee Honey: First New Whiskey in a Generation

Jack Daniel’s is about to launch its first new expression in a generation: Jack Daniel’s Tennessee Honey.

The new drink starts with a Jack Daniel’s Old No.7 and blends with a special honey liqueur. The result is a sweeter and smoother version of Jack that is just 70-proof. This is a very clear and understandable attempt to pull more women to drink Jack. Also there is a very cute honeybee on the label.

The Price: About $22.00 for a 750 ml bottle.

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