Jack Daniel’s is about to launch its first new expression in a generation: Jack Daniel’s Tennessee Honey.
The new drink starts with a Jack Daniel’s Old No.7 and blends with a special honey liqueur. The result is a sweeter and smoother version of Jack that is just 70-proof. This is a very clear and understandable attempt to pull more women to drink Jack. Also there is a very cute honeybee on the label.
The Price: About $22.00 for a 750 ml bottle.