Tag Archives: drinks

Johnnie Walker Private Tasting

Leave a reply

Johnnie Walker Private Tasting


Designer Zach McCullough created a beautiful invitation and special edition of Private Tasting Kit for Johnnie Walker.

Check out the gallery bellow!

Johnnie Walker Private Tasting


“The Johnnie Walker Private Tasting program shows current Johnnie Walker consumers how to organize and host an exclusive Scotch tasting for their friends. The multi-channel program began with a simple, elegant mail-piece that formally invited customers to watch a video introduction teasing the new program. A few weeks later, a follow-up email unveiled the Private Tasting and linked to the website, where customers could watch videos, download content and order a limited-edition private tasting kit. The program was a huge success, generating more than 2,000 responses in the first 48 hours alone. Diageo is now looking to expand the experience by offering additional content such as cocktails, food pairing and blending.”

Johnnie Walker Private Tasting

VIEW GALLERY!


Designed by Zach McCullough

Jack Daniel’s Launches Tennessee Honey: First New Whiskey in a Generation

Leave a reply


Jack Daniel’s is about to launch its first new expression in a generation: Jack Daniel’s Tennessee Honey.

The new drink starts with a Jack Daniel’s Old No.7 and blends with a special honey liqueur. The result is a sweeter and smoother version of Jack that is just 70-proof. This is a very clear and understandable attempt to pull more women to drink Jack. Also there is a very cute honeybee on the label.

The Price: About $22.00 for a 750 ml bottle.

Coca-Cola Club Coke “Daft Punk” Limited Edition Bottles

Leave a reply


After its very successful collaboration with singer Mika in 2010, giant soft drink company Coca-Cola follow-up on some exclusively designed bottles with Coca-Cola “Club Coke”. The bottles are produced in two distinctive colorways based on Daft Punk mimicking the helmets worn by the French duo, the gold and the silver bottles will be produced limited beginning March 2011. In addition to the general release at clubs, the bottles will be packaged in a collector’s box as a set, made available exclusively through colette in Paris.